Monthly Archives: February 2011

Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force. …

 
Maximize Revenue by Selling Your Excess Capacity

Maximize Revenue by Selling Your Excess Capacity

A few posts back you learned a quick and easy way to calculate maximum capacity.  You saw how knowing your maximum capacity was important to sales as it told you how much you had available to sell.  Here we want talk about how you should go about selling excess capacity.  …

 
Nowhere Land – Stuck Between Small Business Survival and Success

Nowhere Land – Stuck Between Small Business Survival and Success

A great family and friends, beautiful home, nice cars, regular vacations, all the material things you could ever want.  Your life is a dream.  Sound familiar or like what you want for your life?

I meet small business owners all the time that live this lifestyle. …

 
Knowing Your Operational Capacity:

Knowing Your Operational Capacity:

Avoid Blowing Your Revenue Engine

Do you know exactly how much money your current operation can produce?  Over a 90 day period in 2009  I presented our “Tuning Your Revenue Engine” seminar to more than 100 business owners and professionals.  Less than a handful actual knew the maximum capacity of their business. …

 
Have You Created An Impending Storm for Your Early Stage Business?

Have You Created An Impending Storm for Your Early Stage Business?

photo by Rachel Gardner

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they are forecasting. …

 
A Great Stress Reducer

A Great Stress Reducer

At the end of January 2010 I switched to a “smart phone” as my PDA began acting up and the cellular carrier price wars rage on. As I look to see how some of the time management tools I have used for years work on my new device, an associate asked if I had ever read “Getting Things Done” by David Allen. …
 
What is Your Small Business Growth Stage?

What is Your Small Business Growth Stage?


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Where Is Your Business?


Kindle Edition: Check Amazon for Pricing Digital Only

As introduced in my previous posting, The Search for Growth Continues, I concluded that a 5 business growth stage model was best.  It seems to be the most common approach and statistical research supported it too.  …