Copyright ©2010 Dino Eliadis
High Impact – Using A Simple Plan
March 22, 2011 by 1 Comment
That being said, it amazes me how many business owners don’t have a business plan. For many that have one it is because they had to write one for their banker. Let me say this, most bankers don’t know how to write a business plan. Bankers are interested in the numbers. What they really want is a budget or a pro forma. What is even more important than the numbers is what you will do to make those numbers happen! This is not the focus of most bankers.
Most small businesses don’t need all the detail of a formal financing business plan anyway! So, what should be in your business plan? Before I tell you that, let’s make sure you understand why you need a business plan in the first place.
A business plan is your “road map”. It states where you are heading and how you plan to get their. You use it as a measuring stick to gauge how well you are progressing toward your destination. So, a business plan is a tool to help you navigate and manage your business.
Based on this purpose, a business plan should have 3 different parts:
1) Your vision and goals (where you are trying go and why)
2) Your tactical plan (what you will do, who will do it, and when it will be done)
3) Your budget (how much you plan to spend to accomplish your tactical plan)
Pretty simple huh? That’s the way it’s supposed to be. I believe business owners frequently don’t take the time to write a plan because the ones they’ve seen are too complicated! Besides, if it’s too complex nobody reads it and nobody certainly follows it. I recommend to my clients their business plan be no more than 3 – 5 pages. This approach provides much greater value and impact. That’s why we call our approach high impact business planning.
A high impact business plan begins with the owner’s vision. Where you ultimately want to end up at the end of this journey? Then you define the high-level goal and objectives that must be achieve in the next 12 months to begin realizing the vision. This takes care of the “what and why” of your business for the plan. In an article I wrote many years ago, Creating Your Business Plan Made Easy! I outlined how to define your “What and Why” before you begin. This is the most critical step in the process as it creates the foundation of your business plan.
Next, assign each objective to the proper business function(s) to be achieved. This takes care of the “who” will do “what.” Mangers for each function then determine how they plan to go about achieving their assigned objectives for the year which provides the “what will be done when” aspect of the plan. If you don’t have managers, you need to complete this part of the process yourself.
Finally, each manager looks at what financial resources they need to support that which they outlined in their plan. Roll all these dollars together from all the function or department budgets and finally your plan actually makes sense.
If you have planned and managed a project before this process may seem familiar to you. It should. A business plan is a 12 month project with the specific goal of running a business. It has a goal and timeframe like a project and requires resources to achieve the goal – running a business.
Well, it’s the end of the year and time to assess what you’ve accomplished this year and begin thinking about next. Do you have a business plan from last year to assess your accomplishments? What do you want to achieve next and why?
This is a lot of questions to leave to chance in you head. Make sure you have a business plan. Don’t over complicate it though. Define your vision and goals. Breakdown the objectives and assign them function by function. And, figure out how much money you’ll need to achieve your goal.
What have been your experiences with business plans? Have they helped or hurt? And why do you feel that they have helped or hurt you? Share your thoughts as they will help others along their journey.
If you’d like more information about this processvisit our online High Impact Business Planning training. For an example high impact business plan contact us at firstname.lastname@example.org.