2 Marketing Objectives Speed You Thru the Success Stage

Marketing in the Success Stage

Before you can successfully marketing in the success growth stage, you must decide what you are trying to accomplish next with your business.  Read my previous post titled Is Indecision Keeping You and Your Business from Success? to better understand … [Read more...]

3 Steps to Consistent Profitability in the Survival Stage

Steps to Marketing

In last week’s post I shared what your marketing in the existence stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the survival stage of the growth … [Read more...]

Listening – The Best Marketing Skill in the Existence Stage

Listening

Marketing in the startup phase is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing is all about … [Read more...]

3 Critical Sales Dynamics of Rapid Growth

Rapid Growth Sales

The rapid growth stage of the growth cycle is all about becoming a big business.  This is not for the faint of heart.  And, most assuredly not for those owners that left corporate America because they didn’t like the formality and structure. Rapid … [Read more...]

4 Key Sales Factors in Achieving the Success Stage

Team Increasing Sales

The past few weeks I have been sharing the how the sales function evolves as your business matures through the growth cycle.  First we looked at sales in the existence stage and then sales in the survival stage. Now, we want to look at how sales … [Read more...]