Monthly Archives: May 2012

Listening – The Best Marketing Skill in the Existence Stage

Listening – The Best Marketing Skill in the Existence Stage

Marketing in the startup phase is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill that need.…

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