Monthly Archives: May 2012

2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

Before you can successfully marketing in the success growth stage, you must decide what you are trying to accomplish next with your business.  Read my previous post titled Is Indecision Keeping You and Your Business from Success? to better understand the decision.…

 
Listening – The Best Marketing for Startups

Listening – The Best Marketing for Startups

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill that need.…

 
3 Critical Sales Dynamics of Rapid Growth

3 Critical Sales Dynamics of Rapid Growth

The rapid growth stage of the growth cycle is all about becoming a big business.  This is not for the faint of heart.  And, most assuredly not for those owners that left corporate America because they didn’t like the formality and structure.…

 
Sales Management – A Key Factor in Achieving Business Self-Sustainability

Sales Management – A Key Factor in Achieving Business Self-Sustainability

The past few weeks I have been sharing the how the sales function evolves as your business matures through the growth cycle.  First we looked at sales in the foundation stage and then sales in the survival stage.  Now, we want to look at how sales management changes in the self-sustainability stage.…