Monthly Archives: May 2012

2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

Before you can successfully marketing in the success growth stage, you must decide what you are trying to accomplish next with your business.  Read my previous post titled Is Indecision Keeping You and Your Business from Success? to better understand the decision. Once you’ve decided what you plan to do with your business your marketing ... Read More
 
3 Steps to Consistent Profitability in the Self-Sustainability Stage

3 Steps to Consistent Profitability in the Self-Sustainability Stage

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the self-sustainability stage of the growth cycle. Marketing’s primary objective here will be to generate leads.  Often this is a struggle ... Read More
 
Listening – The Best Marketing for Startups

Listening – The Best Marketing for Startups

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill ... Read More
 
3 Critical Sales Dynamics of Rapid Growth

3 Critical Sales Dynamics of Rapid Growth

The rapid growth stage of the growth cycle is all about becoming a big business.  This is not for the faint of heart.  And, most assuredly not for those owners that left corporate America because they didn’t like the formality and structure. Rapid growth depends on formality and structure.  Without it scalability is impossible.  With ... Read More