Last week I set the stage for understanding contributing factors to growth. Also, it’s important to understand what’s required in each of these factors changes as you move through the stage of growth.
But if you don’t understand where you are currently, how do you know what you need to focus on to move your business up the growth cycle? I believe this is the #1 problem which most small business owners struggle.
Figuring this out becomes a monumental research project! DE, Inc. has tried to consolidate much of this work for you by categorizing blog posts by each stage of the cycle:
You should familiarize yourself with the dynamic of each stage. As you recognize certain dynamic in yourself and your business it may help you surmise the growth stage of your business. But, this is somewhat subjective. And, because you’re assessing yourself, you may be less than objective in your evaluation.
So, how do you find an objective, 3rd party evaluation of your business? This is the big announcement I alluded to last week!
On February 11, 2013, DE, Inc. announced the launch of a new small business tool – the Small Business Growth Assessment. The purpose of this tool is to objectively determine;
- What Stage is your business?
- What management and leadership challenges are preventing your growth?
- What management and leadership strengths can be applied to grow self-sustainability?
Think about it. Before you can head toward a destination you need to know where you’re starting. Even Google Maps requires that you put your starting point in order to give you driving directions?
Growing your business is no different. The Small Business Growth Assessment is designed to tell you from where you are beginning. Use the Small Business Growth Matrix to see learn what you need to do to achieve the next stage of growth and begin taking action.
Pretty simple, right? That was exactly what we used as the design requirement – SIMPLE!
So, don’t leave the growth of your business to chance. Use an objective 3rd party tool to tell you exactly what you need to do to grow a self-sustainable business.