Monthly Archives: March 2013

Personal Credit Card Usage for Business May be More Pain Than Relief

The number of people using their personal credit cards for business purpose is growing and that might just prove to be a disastrous financial decision given the risk of mixing pleasure with business. The National Federation of Independent Businesses has found that the percentage of small business entrepreneurs using their personal credit cards to incur ... Read More
 
Make Your Own Way Because the Time Is Never Right!

Make Your Own Way Because the Time Is Never Right!

It amazes me how many small businesses are frozen with fear of the unknown.  For years most businesses struggled.  First it was the weight of the financial crisis.  Then it was healthcare.  Next, it was the election.  Now, what is the problem? I’ve been telling clients and any other business owner that would listen for ... Read More
 
Become Proactive Instead of Reactive with Your Revenue!

Become Proactive Instead of Reactive with Your Revenue!

Are You Watching the Wrong Business Metric? We’re almost at the end of the first quarter.  So, the smart businesses are beginning to look at their revenue to see if they’re on target for the year or not.  Are you going to make it? While revenue is a good past performance indicator it is not ... Read More
 
3 Things You Must Know Before Engaging in Content Marketing

3 Things You Must Know Before Engaging in Content Marketing

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and what to say, who do you engage them? Today content marketing seems to be all the buzz, but can you ... Read More
 
4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers. This week I want to get a little more ... Read More