Personal Credit Card Usage for Business May be More Pain Than Relief

The number of people using their personal credit cards for business purpose is growing and that might just prove to be a disastrous financial decision given the risk of mixing pleasure with business. The National Federation of Independent Businesses … [Read more...]

Make Your Own Way Because the Time Is Never Right!

Businessman Under a Glass

It amazes me how many small businesses are frozen with fear of the unknown.  For years most businesses struggled.  First it was the weight of the financial crisis.  Then it was healthcare.  Next, it was the election.  Now, what is the … [Read more...]

Become Proactive Instead of Reactive with Your Revenue!

Forecasting Revenue Crystal Ball

Are You Watching the Wrong Business Metric? We’re almost at the end of the first quarter.  So, the smart businesses are beginning to look at their revenue to see if they’re on target for the year or not.  Are you going to make it? While revenue … [Read more...]

3 Things You Must Know Before Engaging in Content Marketing

Small Growth Content Marketing Collage

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and what to say, who do you engage them? Today content … [Read more...]

4 Steps to Speaking to Your Customer Personas

Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your … [Read more...]