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Archive For: Management

Personal Credit Card Usage for Business May be More Pain Than Relief

The number of people using their personal credit cards for business purpose is growing and that might just prove to be a disastrous financial decision given the risk of mixing pleasure with business. The National Federation of Independent Businesses has found that the percentage of small business entrepreneurs using their personal credit cards to incur business costs have gone up from 42% in 2009 to 49% in 2011.…

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4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers.…

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How to Make Your Marketing 10 Times More Effective!

How to Make Your Marketing 10 Times More Effective!

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers

It amazes me how many small business owners don’t know who their customers really are! …

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Are You Missing a Piece of Your Business Growth Plan?

Are You Missing a Piece of Your Business Growth Plan?

Last week’s post was directed at those who set business growth as a goal for New Year.  While the 7 questions addressed in the post are critical, they are not all the pieces to the growth puzzle.

The 7 questions only address the business aspects of strategic planning and without a complete strategic plan business growth is a crapshoot! …

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4 Characteristics for Creating High Performance Organizations

4 Characteristics for Creating High Performance Organizations

Over the past month I’ve posted on several important topics including delegation and outsourcing.  If you’ve read these posts you may have seen some mutual skills/actions needed. They are not specific to these topics.

I began searching for the common theme in all these areas and it hit me that high performance organizations have many of the same characteristic. …

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3 Elements That Makes Outsourcing Work Successful

3 Elements That Makes Outsourcing Work Successful

Last week I posted on the 5 things you can do to test if an affiliate partnership will work before you invest a lot of time and energy into a the relationship.  Another critical tool for a business owner is the ability to outsourcing work from time to time as a strategy for adding capacity.…

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2 Things Keep You Out of a Sales Crisis

2 Things Keep You Out of a Sales Crisis

This week’s topic hits too close to home for comfort. But, since I always say “look in the mirror,” this week it was my turn!  Why is it that we get ourselves into a sales crisis when we know better?

I spent the better part of yesterday getting all my leads organized; opportunities followed up; and sales plans written for all the prospects in my sales funnel. …

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The 6 Step Business Success Process Re-Visited

The 6 Step Business Success Process Re-Visited

Last week in the post Will Your Business Grow This Year?  I asked some very tough questions to get you thinking about what’s necessary to assure you’ll hit your business goals for this year.  Have you asked the questions yet?  And is your Q4 plan ready to get you there?…

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