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Archive For: Management

Become Proactive Instead of Reactive with Your Revenue!

Become Proactive Instead of Reactive with Your Revenue!

Are You Watching the Wrong Business Metric? We’re almost at the end of the first quarter.  So, the smart businesses are beginning to look at their revenue to see if they’re on target for the year or not.  Are you going to make it? While revenue is a good past performance indicator it is not ... Read More
 
3 Things You Must Know Before Engaging in Content Marketing

3 Things You Must Know Before Engaging in Content Marketing

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and what to say, who do you engage them? Today content marketing seems to be all the buzz, but can you ... Read More
 
4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers. This week I want to get a little more ... Read More
 
How to Make Your Marketing 10 Times More Effective!

How to Make Your Marketing 10 Times More Effective!

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers It amazes me how many small business owners don’t know who their customers really are!  This is the #1 ... Read More
 
Is Your Goal Already Leaving You Behind?

Is Your Goal Already Leaving You Behind?

Ok, so it’s the week 3 of the New Year.  Did you make a New Year’s resolution for business growth?  If so, where are you tracking so far, and will you make it? Most will tell me, “it’s too early to tell?”  But, is it?!!! There are things that will tell you if you are ... Read More
 
Are You Missing a Piece of Your Business Growth Plan?

Are You Missing a Piece of Your Business Growth Plan?

Last week’s post was directed at those who set business growth as a goal for New Year.  While the 7 questions addressed in the post are critical, they are not all the pieces to the growth puzzle. The 7 questions only address the business aspects of strategic planning and without a complete strategic plan business growth ... Read More
 
3 Things to Get the Right People on the Bus

3 Things to Get the Right People on the Bus

To build a business it takes a team.  In fact, it’s more important than most small business owners think! Ask any investor or lender and 9 times out of 10 they’ll tell you the most important factor that they evaluate is the TEAM.  Why?  Because if they’re giving you money they want to know that ... Read More
 
4 Characteristics for Creating High Performance Organizations

4 Characteristics for Creating High Performance Organizations

Over the past month I’ve posted on several important topics including delegation and outsourcing.  If you’ve read these posts you may have seen some mutual skills/actions needed. They are not specific to these topics. I began searching for the common theme in all these areas and it hit me that high performance organizations have many ... Read More
 
5 Steps to Establishing a Repeatable and Sustainable Business

5 Steps to Establishing a Repeatable and Sustainable Business

In a previous post titled Getting Beyond the “Survival Stage” of Growth in Your Business, I touched on the process by which you begin building systems which your business can operate on its own.  Here I want to focus on how you actually do it. First, the process is pretty simple: Do It Document It ... Read More
 
3 Elements That Makes Outsourcing Work Successful

3 Elements That Makes Outsourcing Work Successful

Last week I posted on the 5 things you can do to test if an affiliate partnership will work before you invest a lot of time and energy into a the relationship.  Another critical tool for a business owner is the ability to outsourcing work from time to time as a strategy for adding capacity. ... Read More
 
5 Steps to Creating Affiliate Partnership that Work!

5 Steps to Creating Affiliate Partnership that Work!

Nothing Happens Until Someone Executes   I am always asked to participate in ventures, join alliances, and partner with businesses.  Rarely do I get involved.  And, my rationale for saying “no” seems to upset a lot of people as a result. Having been part of the business world for nearly 3 decades, and a business ... Read More
 
Building Your Sales Plan Doesn’t Have to be Rocket Science

Building Your Sales Plan Doesn’t Have to be Rocket Science

4 Questions for Building a Powerful Sales Plan Ok, so last week I looked at 2 Things That Keep You Out of a Sales Crisis.  This week let’s look at what you need to keep from CREATING as sales and marketing crisis. Sometime ago I wrote an article where I showed you how to calculate ... Read More
 
2 Things Keep You Out of a Sales Crisis

2 Things Keep You Out of a Sales Crisis

This week’s topic hits too close to home for comfort. But, since I always say “look in the mirror,” this week it was my turn!  Why is it that we get ourselves into a sales crisis when we know better? I spent the better part of yesterday getting all my leads organized; opportunities followed up; ... Read More
 
Strategic Planning Success – A Real World Example

Strategic Planning Success – A Real World Example

This weekend I ran into a prospect from a technology company that I had proposed a strategic planning retreat for their senior leadership team 3 or 4 month ago. Let’s call them company 1. We spoke about how they are trying to decide whether to move forward or not on my proposal.  It seems they ... Read More
 
Double the Business Funding Potential of Your Growing Company

Double the Business Funding Potential of Your Growing Company

Getting business funding is always difficult.  But, add the banking challenges of recent years and it only makes it harder! The truth is banks are still lending.  And, there are many other sources of funding that can help you fund your business growth. However, all of these sources will require you meet certain criteria before ... Read More
 
The 6 Step Business Success Process Re-Visited

The 6 Step Business Success Process Re-Visited

Last week in the post Will Your Business Grow This Year?  I asked some very tough questions to get you thinking about what’s necessary to assure you’ll hit your business goals for this year.  Have you asked the questions yet?  And is your Q4 plan ready to get you there? Looking at this year is ... Read More
 
Will Your Business Grow This Year? – Why or Why Not?

Will Your Business Grow This Year? – Why or Why Not?

Did your business grow this year?  Why or why not?  If growth was not a goal this year, will it be a goal next year? These are questions you should be asking yourself right now as we begin moving into the final quarter of the year.  The reason is because sustainable business growth doesn’t just ... Read More
 
Leadership and Management – An Example of the Difference

Leadership and Management – An Example of the Difference

Last week’s post titled The First Step in Improving Leadership for Your Small Business was an overwhelming success as it created an incredible dialog around what is the difference between leadership and management.  I want to thank the dozen or more people that commented on the post and contributed to better refining and understanding of ... Read More