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4 Keys to Creating a Profitable Business

4 Keys to Creating a Profitable Business

We’ve all heard the statistics: 7 out of 10 new employer firms survive at least two years, and about half survive five years.  According to the SBA statistic reported by SCORE in 2008 there were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies.…

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3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics.

The first is lack of focus. …

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Business Planning Simplified

Business Planning Simplified

Have you ever heard the quote, “If you don’t know where you’re going any road will get you there..?” If business planning is not part of routine you’re living this quote every day.

That being said, it amazes me how many business owners don’t do any business planning.…

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Avoiding Price Problems That Can Kill Your Business

Avoiding Price Problems That Can Kill Your Business

In a previous post entitled Avoid Blowing Your Revenue Engine I showed you the importance of calculating your maximum capacity and how it can help you make better operational decisions.  Maximum Capacity is important to understanding where the sales function should be focused and if your pricing is set properly too.…

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First Step to Success – Creating Goals That Motivate

First Step to Success – Creating Goals That Motivate

In my last post, Nowhere Land – Stuck Between Small Business Survival and Success, I shared the fact that while many small business owners have personal success they do not have business success.  This is because their small business relies on their efforts to create a profit rather than repeatable business systems creating the profit. …

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Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force. …

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Knowing Your Operational Capacity:

Knowing Your Operational Capacity:

Avoid Blowing Your Revenue Engine

Do you know exactly how much money your current operation can produce?  Over a 90 day period in 2009  I presented our “Tuning Your Revenue Engine” seminar to more than 100 business owners and professionals.  Less than a handful actual knew the maximum capacity of their business. …

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Have You Created An Impending Storm for Your Early Stage Business?

Have You Created An Impending Storm for Your Early Stage Business?

photo by Rachel Gardner

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they are forecasting. …

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What is Your Small Business Growth Stage?

What is Your Small Business Growth Stage?


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Where Is Your Business?


Kindle Edition: Check Amazon for Pricing Digital Only

As introduced in my previous posting, The Search for Growth Continues, I concluded that a 5 business growth stage model was best.  It seems to be the most common approach and statistical research supported it too.  …

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Understanding Cause and Effect: What Do You Measure?

When you need to make changes in your business to improve performance where should you start?  That is a great question.  The problem is often business owners and managers don’t have the right information to make changes.  So, they arbitarily change things without understanding the cause and effect of their changes on the revenue engine.…

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Sales Slump? Do You Have the Right Resources Assigned?

Sales Slump? Do You Have the Right Resources Assigned?

Too frequently companies get in a sales slump because they set sales goals without proper marketing support.  Then they wonder why their sales goals aren’t achieved.

One reason small businesses get into a sales slump is business owners don’t realize the significant difference between sales and marketing. …

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Are You Properly Focused for Growth?

Are You Properly Focused for Growth?

Growth requires specific things occur at specific time within the company.   There is a cause and effect in everything you do with your business, but how do you know what to do and when to do it.  Here is an example many small business owners found themselves in over the past few years.…

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