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3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. The first is lack of focus. Too often small businesses want to be all things to all people, or in this ... Read More
 
Business Planning Simplified

Business Planning Simplified

Have you ever heard the quote, “If you don’t know where you’re going any road will get you there..?” If business planning is not part of routine you’re living this quote every day. That being said, it amazes me how many business owners don’t do any business planning. For many that have a business plan it is because they ... Read More
 
Avoiding Price Problems That Can Kill Your Business

Avoiding Price Problems That Can Kill Your Business

In a previous post entitled Avoid Blowing Your Revenue Engine I showed you the importance of calculating your maximum capacity and how it can help you make better operational decisions.  Maximum Capacity is important to understanding where the sales function should be focused and if your pricing is set properly too. The first step is to ... Read More
 
First Step to Success – Creating Goals That Motivate

First Step to Success – Creating Goals That Motivate

In my last post, Nowhere Land – Stuck Between Small Business Survival and Success, I shared the fact that while many small business owners have personal success they do not have business success.  This is because their small business relies on their efforts to create a profit rather than repeatable business systems creating the profit.  ... Read More
 
Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force.  I was lucky enough to stumble upon a seminar on the same ... Read More
 
Maximize Revenue by Selling Your Excess Capacity

Maximize Revenue by Selling Your Excess Capacity

A few posts back you learned a quick and easy way to calculate maximum capacity.  You saw how knowing your maximum capacity was important to sales as it told you how much you had available to sell.  Here we want talk about how you should go about selling excess capacity.  Remember, only do what I present ... Read More
 
Knowing Your Operational Capacity

Knowing Your Operational Capacity

Avoid Blowing Your Revenue Engine – Visiting Your Operational Capacity Do you know exactly how much money your current operation can produce?  Over a 90 day period in 2009  I presented our “Tuning Your Revenue Engine” seminar to more than 100 business owners and professionals.  Less than a handful actual knew the maximum capacity of ... Read More
 
Have You Created An Impending Storm for Your Early Stage Business?

Have You Created An Impending Storm for Your Early Stage Business?

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they ... Read More
 
What is Your Small Business Growth Stage?

What is Your Small Business Growth Stage?

See larger image Where Is Your Business? Kindle Edition: Check Amazon for Pricing Digital Only As introduced in my previous posting, The Search for Growth Continues, I concluded that a 5 business growth stage model was best.  It seems to be the most common approach and statistical research supported it too.  The following 5 business ... Read More
 
Understanding Cause and Effect: What Do You Measure?

Understanding Cause and Effect: What Do You Measure?

When you need to make changes in your business to improve performance where should you start?  That is a great question.  The problem is often business owners and managers don’t have the right information to make changes.  So, they arbitarily change things without understanding the cause and effect of their changes on the revenue engine. ... Read More
 
Sales Slump? Do You Have the Right Resources Assigned?

Sales Slump? Do You Have the Right Resources Assigned?

Too frequently companies get in a sales slump because they set sales goals without proper marketing support.  Then they wonder why their sales goals aren’t achieved. One reason small businesses get into a sales slump is business owners don’t realize the significant difference between sales and marketing.  Sales’ purpose is matching a need for your product ... Read More
 
Are Your Sales Down Because of Poor Decisions Made Months Ago?

Are Your Sales Down Because of Poor Decisions Made Months Ago?

When revenue begins to head south what is usually the first response?  Cut expenses! Why, will this fix the problem?  No, falling revenue is a result of fewer sales or reduced revenue collected per sale. To make matters worse, often the cuts come in the form of a reduced marketing budget. 60% of the American Marketing Association (AMA) ... Read More
 
Are You Properly Focused for Growth?

Are You Properly Focused for Growth?

Growth requires specific things occur at specific time within the company.   There is a cause and effect in everything you do with your business, but how do you know what to do and when to do it.  Here is an example many small business owners found themselves in over the past few years. As economic ... Read More