Archive For: Sales & Marketing

5 Things You Can Do Now to Improve Revenue Next Year

5 Things You Can Do Now to Improve Revenue Next Year

Well fourth quarter is here. While many will scramble to hit their revenue goals, if they’re not on track yet it’s probably because they started too late last year.  So, this year start earlier to improve revenue next!!!

Most sales managers will tell you, if the sales aren’t already in the pipeline, hitting your goal is a shot in the dark.  …

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6 Questions That Help You Increase Revenue

6 Questions That Help You Increase Revenue

Completing Your Mid-Year Sales Recalibration

We’ve hit the mid-year point again.  Many small businesses are looking at their numbers and asking “can we get there from here?”  That depends, are you going to leave it to chance or are you going to aggressively manage it?…

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4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers.…

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How to Make Your Marketing 10 Times More Effective!

How to Make Your Marketing 10 Times More Effective!

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers

It amazes me how many small business owners don’t know who their customers really are! …

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2 Things Keep You Out of a Sales Crisis

2 Things Keep You Out of a Sales Crisis

This week’s topic hits too close to home for comfort. But, since I always say “look in the mirror,” this week it was my turn!  Why is it that we get ourselves into a sales crisis when we know better?

I spent the better part of yesterday getting all my leads organized; opportunities followed up; and sales plans written for all the prospects in my sales funnel. …

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Listening – The Best Marketing Skill in the Existence Stage

Listening – The Best Marketing Skill in the Existence Stage

Marketing in the startup phase is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill that need.…

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5 Critical Sales Actions in the Survival Stage

5 Critical Sales Actions in the Survival Stage

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus.

This week we want to begin looking functionally at what you should do within the survival stage. …

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3 Critical Sales Questions Every Startup Must Answer

3 Critical Sales Questions Every Startup Must Answer

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus.

This week we want to begin looking functionally at what you should be doing within each phase of growth. …

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Is Your Revenue Underperforming?

Is Your Revenue Underperforming?

Do You Know Why?

Many entrepreneurs jump to the conclusion that because revenue levels aren’t where they want, it must be a sales problem.  While more times than not this is the case it may not be the only reason.  I bring this up because if you focus on the wrong problem you could actual make your revenue situation worse.…

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