Archive For: Sales & Marketing

5 Things You Can Do Now to Improve Revenue Next Year

5 Things You Can Do Now to Improve Revenue Next Year

Well fourth quarter is here. While many will scramble to hit their revenue goals, if they’re not on track yet it’s probably because they started too late last year.  So, this year start earlier to improve revenue next!!! Most sales managers will tell you, if the sales aren’t already in the pipeline, hitting your goal ... Read More
 
How to Increase Revenue by Year End

How to Increase Revenue by Year End

Will you hit your revenue goal for the year?  It’s 6 months into the year.  Do you know where you stand and what it will take to increase revenue so you hit your goal or what will it take to get there? If you are on track to hit your goal, what would it take ... Read More
 
6 Questions That Help You Increase Revenue

6 Questions That Help You Increase Revenue

Completing Your Mid-Year Recalibration to Increase Revenue We’ve hit the mid-year point again.  Many small businesses are looking at their numbers and asking “can we get there from here?”  That depends, are you going to leave it to chance or are you going to aggressively manage it? To aggressively managing it doesn’t mean just more ... Read More
 
4 Tactics to Jumpstart Your Sales

4 Tactics to Jumpstart Your Sales

Ok, so how did Q1 sales end up?  Were they where they needed to be, or are you already behind on your 2013 goal? Well, your sales won’t just happen.  You have to plan and work the plan.  But, you want to work smart! There are only 3 different strategies you can employ to increase ... Read More
 
Become Proactive Instead of Reactive with Your Revenue!

Become Proactive Instead of Reactive with Your Revenue!

Are You Watching the Wrong Business Metric? We’re almost at the end of the first quarter.  So, the smart businesses are beginning to look at their revenue to see if they’re on target for the year or not.  Are you going to make it? While revenue is a good past performance indicator it is not ... Read More
 
3 Things You Must Know Before Engaging in Content Marketing

3 Things You Must Know Before Engaging in Content Marketing

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and what to say, who do you engage them? Today content marketing seems to be all the buzz, but can you ... Read More
 
4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers. This week I want to get a little more ... Read More
 
How to Make Your Marketing 10 Times More Effective!

How to Make Your Marketing 10 Times More Effective!

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers It amazes me how many small business owners don’t know who their customers really are!  This is the #1 ... Read More
 
Building Your Sales Plan Doesn’t Have to be Rocket Science

Building Your Sales Plan Doesn’t Have to be Rocket Science

4 Questions for Building a Powerful Sales Plan Ok, so last week I looked at 2 Things That Keep You Out of a Sales Crisis.  This week let’s look at what you need to keep from CREATING as sales and marketing crisis. Sometime ago I wrote an article where I showed you how to calculate ... Read More
 
2 Things Keep You Out of a Sales Crisis

2 Things Keep You Out of a Sales Crisis

This week’s topic hits too close to home for comfort. But, since I always say “look in the mirror,” this week it was my turn!  Why is it that we get ourselves into a sales crisis when we know better? I spent the better part of yesterday getting all my leads organized; opportunities followed up; ... Read More
 
2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

Before you can successfully marketing in the success growth stage, you must decide what you are trying to accomplish next with your business.  Read my previous post titled Is Indecision Keeping You and Your Business from Success? to better understand the decision. Once you’ve decided what you plan to do with your business your marketing ... Read More
 
3 Steps to Consistent Profitability in the Self-Sustainability Stage

3 Steps to Consistent Profitability in the Self-Sustainability Stage

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the self-sustainability stage of the growth cycle. Marketing’s primary objective here will be to generate leads.  Often this is a struggle ... Read More
 
Listening – The Best Marketing for Startups

Listening – The Best Marketing for Startups

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill ... Read More
 
3 Critical Sales Dynamics of Rapid Growth

3 Critical Sales Dynamics of Rapid Growth

The rapid growth stage of the growth cycle is all about becoming a big business.  This is not for the faint of heart.  And, most assuredly not for those owners that left corporate America because they didn’t like the formality and structure. Rapid growth depends on formality and structure.  Without it scalability is impossible.  With ... Read More
 
5 Critical Sales Actions in the Survival Stage

5 Critical Sales Actions in the Survival Stage

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus. This week we want to begin looking functionally at what you should do within the survival stage.  Because revenue is one ... Read More
 
Is Your Revenue Underperforming?

Is Your Revenue Underperforming?

Do You Know Why? Many entrepreneurs jump to the conclusion that because revenue levels aren’t where they want, it must be a sales problem.  While more times than not this is the case it may not be the only reason.  I bring this up because if you focus on the wrong problem you could actual ... Read More
 
5 Ways Social Media Can Make a Small Business Look BIG

5 Ways Social Media Can Make a Small Business Look BIG

Entrepreneurs these days are scratching their heads trying to decide if all the “buzz” about Facebook, Twitter, LinkedIn, and the rest of the social channels are worth the effort.  Applied properly social media can level the playing field for a small business. In a recent presentation to the Small Business Resource Network in Tampa Bay, ... Read More