5 Things You Can Do Now to Improve Revenue Next Year

Sales planning

Well fourth quarter is here. While many will scramble to hit their revenue goals, if they're not on track yet it's probably because they started too late last year.  So, this year start earlier to improve revenue next!!! Most sales managers will … [Read more...]

How to Increase Revenue by Year End

Team Increasing Sales

Will you hit your revenue goal for the year?  It's 6 months into the year.  Do you know where you stand and what it will take to increase revenue so you hit your goal or what will it take to get there? If you are on track to hit your goal, what … [Read more...]

6 Questions That Help You Increase Revenue

Values Compass

Completing Your Mid-Year Sales Recalibration We’ve hit the mid-year point again.  Many small businesses are looking at their numbers and asking “can we get there from here?”  That depends, are you going to leave it to chance or are you going to … [Read more...]

4 Tactics to Jumpstart Your Sales

Woman on Phone

Ok, so how did Q1 sales end up?  Were they where they needed to be, or are you already behind on your 2013 goal? Well, your sales won’t just happen.  You have to plan and work the plan.  But, you want to work smart! There are only 3 different … [Read more...]

Become Proactive Instead of Reactive with Your Revenue!

Forecasting Revenue Crystal Ball

Are You Watching the Wrong Business Metric? We’re almost at the end of the first quarter.  So, the smart businesses are beginning to look at their revenue to see if they’re on target for the year or not.  Are you going to make it? While revenue … [Read more...]

3 Things You Must Know Before Engaging in Content Marketing

Small Growth Content Marketing Collage

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and what to say, who do you engage them? Today content … [Read more...]

4 Steps to Speaking to Your Customer Personas

Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your … [Read more...]

How to Make Your Marketing 10 Times More Effective!

Segment Your Target Marketing

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers It amazes me how many small business owners … [Read more...]

Building Your Sales Plan Doesn’t Have to be Rocket Science

E_mc2 on Chalkboard

4 Questions for Building a Powerful Sales Plan Ok, so last week I looked at 2 Things That Keep You Out of a Sales Crisis.  This week let’s look at what you need to keep from CREATING as sales and marketing crisis. Sometime ago I wrote an … [Read more...]

2 Things Keep You Out of a Sales Crisis

Frustrated Business Woman

This week’s topic hits too close to home for comfort. But, since I always say “look in the mirror,” this week it was my turn!  Why is it that we get ourselves into a sales crisis when we know better? I spent the better part of yesterday getting … [Read more...]

2 Marketing Objectives Speed You Thru the Success Stage

Marketing in the Success Stage

Before you can successfully marketing in the success growth stage, you must decide what you are trying to accomplish next with your business.  Read my previous post titled Is Indecision Keeping You and Your Business from Success? to better understand … [Read more...]

3 Steps to Consistent Profitability in the Survival Stage

Steps to Marketing

In last week’s post I shared what your marketing in the existence stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the survival stage of the growth … [Read more...]

Listening – The Best Marketing Skill in the Existence Stage

Listening

Marketing in the startup phase is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing is all about … [Read more...]

3 Critical Sales Dynamics of Rapid Growth

Rapid Growth Sales

The rapid growth stage of the growth cycle is all about becoming a big business.  This is not for the faint of heart.  And, most assuredly not for those owners that left corporate America because they didn’t like the formality and structure. Rapid … [Read more...]

4 Key Sales Factors in Achieving the Success Stage

Team Increasing Sales

The past few weeks I have been sharing the how the sales function evolves as your business matures through the growth cycle.  First we looked at sales in the existence stage and then sales in the survival stage. Now, we want to look at how sales … [Read more...]

5 Critical Sales Actions in the Survival Stage

Create a Sales Team

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus. This week we want to begin looking functionally at … [Read more...]

3 Critical Sales Questions Every Startup Must Answer

Startup Questions

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus. This week we want to begin looking functionally at … [Read more...]

3 Business Questions You Must Answer Before You Can Successfully Use Social Media to Grow Your Business

People w Questions

Social media is all the rage these days.  Millions use it daily as their way of communicating with the world, making it ripe for the picking as a business tool.  But, too frequently I see business owners rush off into social media without a clear … [Read more...]

Is Your Revenue Underperforming?

sales-funnel

Do You Know Why? Many entrepreneurs jump to the conclusion that because revenue levels aren’t where they want, it must be a sales problem.  While more times than not this is the case it may not be the only reason.  I bring this up because if you … [Read more...]

5 Ways Social Media Can Make a Small Business Look BIG

David-and-Goliath-2

Entrepreneurs these days are scratching their heads trying to decide if all the “buzz” about Facebook, Twitter, LinkedIn, and the rest of the social channels are worth the effort.  Applied properly social media can level the playing field for a small … [Read more...]