Archive For: Sales & Marketing

6 Reasons Why a Blog Should be Your Online Hub

6 Reasons Why a Blog Should be Your Online Hub

Recently, I met with a prospective client who reached out to me because she knew she “had to do something different” but wasn’t sure if he needed a new website, a Facebook Fan page or “that Twitter thing.”

She’s a thought leader in her industry, has writing experience, but was unsure about where or how to begin.…

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Website or Blog?  That is the Questions…

Website or Blog? That is the Questions…

Website or Blog?

We are often asked this question.

Right behind it is frequently, “What about Facebook for business?” “How can I use Twitter to help my business?” or “Is online video right for my business?” These are important questions for today’s increasingly socialized business climate.…

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3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics.

The first is lack of focus. …

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Avoiding Price Problems That Can Kill Your Business

Avoiding Price Problems That Can Kill Your Business

In a previous post entitled Avoid Blowing Your Revenue Engine I showed you the importance of calculating your maximum capacity and how it can help you make better operational decisions.  Maximum Capacity is important to understanding where the sales function should be focused and if your pricing is set properly too.…

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Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force. …

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Have You Created An Impending Storm for Your Early Stage Business?

Have You Created An Impending Storm for Your Early Stage Business?

photo by Rachel Gardner

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they are forecasting. …

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Sales Slump? Do You Have the Right Resources Assigned?

Sales Slump? Do You Have the Right Resources Assigned?

Too frequently companies get in a sales slump because they set sales goals without proper marketing support.  Then they wonder why their sales goals aren’t achieved.

One reason small businesses get into a sales slump is business owners don’t realize the significant difference between sales and marketing. …

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Are You Properly Focused for Growth?

Are You Properly Focused for Growth?

Growth requires specific things occur at specific time within the company.   There is a cause and effect in everything you do with your business, but how do you know what to do and when to do it.  Here is an example many small business owners found themselves in over the past few years.…

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