Archive For: 1 – Existence

Transitioning from Inventor to Entrepreneur

Transitioning from Inventor to Entrepreneur

Turing Your Vision into Reality

This is a topic I was asked to revisit for an upcoming presentation.  Back in 2010 I gave the same presentation to the Tampa Bay Inventors Council and it was well received.  Not sure how many people heeded my advice, but what I presented then is still and will always be the difference between success and failure with anyone with an idea.…

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Listening – The Best Marketing Skill in the Existence Stage

Listening – The Best Marketing Skill in the Existence Stage

Marketing in the startup phase is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill that need.…

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3 Critical Sales Questions Every Startup Must Answer

3 Critical Sales Questions Every Startup Must Answer

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus.

This week we want to begin looking functionally at what you should be doing within each phase of growth. …

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How to Have Success – Getting Out of Your Own Way!

Recent activity in my consulting business has revolved around a number of start-up companies.  It has made me revisit the existence of the small business growth cycle once again.  One of the observation I that I wrote about in an earlier post titled “Is Your Startup Focused on the Right Objectives?…

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4 Keys to Creating a Profitable Business

4 Keys to Creating a Profitable Business

We’ve all heard the statistics: 7 out of 10 new employer firms survive at least two years, and about half survive five years.  According to the SBA statistic reported by SCORE in 2008 there were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies.…

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Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force. …

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