Archive For: Foundation

Build a Successful Business by Asking the Right Question

Build a Successful Business by Asking the Right Question

To build a successful business is easier than most people think.  You just need to ask the right question that lead you there in the most direct way possible Tonight I’ll be meeting a bunch of new people.  Most will be at the event because they are starting their journey to build a successful business. ... Read More
 
4 Areas of Operational Focus in the Foundation Stage

4 Areas of Operational Focus in the Foundation Stage

This week let’s get back to looking at the strategic objectives within each business function as you move your business along the growth model.  So, far we’ve looked at marketing and sales.  The next logical step is to take an operational focus. No matter what business you’re in, there are some key factors that you ... Read More
 
Listening – The Best Marketing for Startups

Listening – The Best Marketing for Startups

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill ... Read More
 
2 Things You Can Do to Accelerate Startup Growth

2 Things You Can Do to Accelerate Startup Growth

So, you want to accelerate startup growth.  A while back I wrote an article title 4 Key to Creating a Profitable Business.  In it I covered the specific objectives critical to startup companies getting out of the foundation stage and into the survival stage.  The recommendations are as solid today as they were back then. ... Read More
 
How to Have Success – Getting Out of Your Own Way!

How to Have Success – Getting Out of Your Own Way!

Recent activity in my consulting business has revolved around a number of start-up companies.  It has made me revisit the foundation of the small business growth cycle once again.  One of the observation I that I wrote about in an earlier post titled “Is Your Startup Focused on the Right Objectives?” was how new business ... Read More
 
4 Keys to Creating a Profitable Business

4 Keys to Creating a Profitable Business

We’ve all heard the statistics: 7 out of 10 new employer firms survive at least two years, and about half survive five years.  According to the SBA statistic reported by SCORE in 2008 there were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies. What can you do to avoid being on the wrong side ... Read More
 
Is Your Startup Focused on the Right Objectives?

Is Your Startup Focused on the Right Objectives?

Lately I have been involved with a number of startup businesses, including a couple of my own.  One observation I have made is that many small business startup owners tend to focus later stages objectives rather than the early stage growth cycle objectives they should.  The result of their focus on the “wrong” objectives is ... Read More
 
Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force.  I was lucky enough to stumble upon a seminar on the same ... Read More