Archive For: Survival

Do You Think Like a Business Owner or Entrepreneur?

Do You Think Like a Business Owner or Entrepreneur?

The Employee Scenarios Defined Several events recently occurred with client businesses that have made me take a step back and really try to understand why business owners make some of the decisions that they do!  For nearly a year I have been advising one client to put better employee systems in place.  Well, it’s finally ... Read More
 
What Is a Self-Sustaining Business?

What Is a Self-Sustaining Business?

I talk about a creating self-sustaining business all the time.  In fact, it’s the core of the Business Growth Simplified business philosophy! Assist small business owners in growing a self-sustaining business. But, what does a self-sustaining business really look like?  And, how do you know that you’ve created one? The test to determine if you ... Read More
 
5 Steps to Establishing a Repeatable and Sustainable Business

5 Steps to Establishing a Repeatable and Sustainable Business

In a previous post titled Getting Beyond the “Survival Stage” of Growth in Your Business, I touched on the process by which you begin building systems which your business can operate on its own.  Here I want to focus on how you actually do it. First, the process is pretty simple: Do It Document It ... Read More
 
How to Profitably Refine Your Operational Focus in the Survival Stage

How to Profitably Refine Your Operational Focus in the Survival Stage

Consistent profitability is the goal of the survival stage.  So, your operational focus needs to be increasing efficiency and productivity. If you can do what you do faster, you can improve cash flow which in turn helps profitability.  But, that means you already know exactly what you are doing so you can refine and fine ... Read More
 
3 Steps to Consistent Profitability in the Self-Sustainability Stage

3 Steps to Consistent Profitability in the Self-Sustainability Stage

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the self-sustainability stage of the growth cycle. Marketing’s primary objective here will be to generate leads.  Often this is a struggle ... Read More
 
5 Critical Sales Actions in the Survival Stage

5 Critical Sales Actions in the Survival Stage

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus. This week we want to begin looking functionally at what you should do within the survival stage.  Because revenue is one ... Read More
 
Getting Beyond the “Survival Stage” of Growth in Your Business

Getting Beyond the “Survival Stage” of Growth in Your Business

Ok, over the past 4 weeks I have laid the foundation for successfully growing your small business and becoming  an entrepreneur.  So what’s next?  Well, you might think understanding  each stage of the growth cycle would make sense.  On the surface this is a good place to start, but I find most small business owners ... Read More
 
No Man’s Land – Stuck Between Small Business Survival and Success

No Man’s Land – Stuck Between Small Business Survival and Success

A great family and friends, beautiful home, nice cars, regular vacations, all the material things you could ever want.  Your life is a dream.  Sound familiar or like what you want for your life? I meet small business owners all the time that live this lifestyle.  The problem frequently is they don’t realize how close ... Read More
 
Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force.  I was lucky enough to stumble upon a seminar on the same ... Read More
 
Nowhere Land – Stuck Between Small Business Survival and Success

Nowhere Land – Stuck Between Small Business Survival and Success

A great family and friends, beautiful home, nice cars, regular vacations, all the material things you could ever want.  Your life is a dream.  Sound familiar or like what you want for your life? I meet small business owners all the time that live this lifestyle.  The problem frequently is they don’t realize how close ... Read More