Archive For: 2 – Survival

Have You Learned to Think Like a Business Owner?

Have You Learned to Think Like a Business Owner?

The Employee Scenarios Defined

Several events recently occurred with client businesses that have made me take a step back and really try to understand why business owners make some of the decisions that they do!  For nearly a year I have been advising one client to put better employee systems in place. …

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What Is a Self-Sustaining Business?

What Is a Self-Sustaining Business?

I talk about a creating self-sustaining business all the time.  In fact, it’s what we do a DE, Inc.!

Assist small business owners in growing a self-sustaining business.

But, what does a self-sustaining business really look like?  And, how do you know that you’ve created one?…

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5 Critical Sales Actions in the Survival Stage

5 Critical Sales Actions in the Survival Stage

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus.

This week we want to begin looking functionally at what you should do within the survival stage. …

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Getting Beyond the “Survival Stage” of Growth in Your Business

Getting Beyond the “Survival Stage” of Growth in Your Business

Ok, over the past 4 weeks I have laid the foundation for successfully growing your small business and becoming  an entrepreneur.  So what’s next?  Well, you might think understanding  each stage of the growth cycle would make sense.  On the surface this is a good place to start, but I find most small business owners are mired in the survival stage, or what I call “no man’s land,” so I want to start there.…

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Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force. …

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