• Home
  • /Posts Tagged ' marketing '

Archives

4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers.…

Read more →

How to Make Your Marketing 10 Times More Effective!

How to Make Your Marketing 10 Times More Effective!

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers

It amazes me how many small business owners don’t know who their customers really are! …

Read more →

Listening – The Best Marketing Skill in the Existence Stage

Listening – The Best Marketing Skill in the Existence Stage

Marketing in the startup phase is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill that need.…

Read more →

6 Reasons Why a Blog Should be Your Online Hub

6 Reasons Why a Blog Should be Your Online Hub

Recently, I met with a prospective client who reached out to me because she knew she “had to do something different” but wasn’t sure if he needed a new website, a Facebook Fan page or “that Twitter thing.”

She’s a thought leader in her industry, has writing experience, but was unsure about where or how to begin.…

Read more →

Website or Blog?  That is the Questions…

Website or Blog? That is the Questions…

Website or Blog?

We are often asked this question.

Right behind it is frequently, “What about Facebook for business?” “How can I use Twitter to help my business?” or “Is online video right for my business?” These are important questions for today’s increasingly socialized business climate.…

Read more →

3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics.

The first is lack of focus. …

Read more →

Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force. …

Read more →

Sales Slump? Do You Have the Right Resources Assigned?

Too frequently companies set sales goals without proper marketing support.  Then they wonder why their sales goals aren’t achieved.

One reason small businesses have this problem is owners don’t realize the significant difference between sales and marketing.  Sales’ purpose is matching a need for your product or service with prospects that show an interest.  …

Read more →