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3 Things You Must Know Before Engaging in Content Marketing

3 Things You Must Know Before Engaging in Content Marketing

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and what to say, who do you engage them? Today content marketing seems to be all the buzz, but can you ... Read More
 
4 Steps to Speaking to Your Customer Personas

4 Steps to Speaking to Your Customer Personas

Last week we talked about how to make your marketing 10 times more effective.  My point then was by refining your message to the personas that are your prospects improves your communication.  Thus, you have better results in connecting with your prospects that ultimately become customers. This week I want to get a little more ... Read More
 
How to Make Your Marketing 10 Times More Effective!

How to Make Your Marketing 10 Times More Effective!

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific customers It amazes me how many small business owners don’t know who their customers really are!  This is the #1 ... Read More
 
3 Steps to Consistent Profitability in the Self-Sustainability Stage

3 Steps to Consistent Profitability in the Self-Sustainability Stage

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the self-sustainability stage of the growth cycle. Marketing’s primary objective here will be to generate leads.  Often this is a struggle ... Read More
 
Listening – The Best Marketing for Startups

Listening – The Best Marketing for Startups

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is all about understanding what the customers wants to satisfy their need and communicating exactly what you can offer to fill ... Read More
 
5 Ways Social Media Can Make a Small Business Look BIG

5 Ways Social Media Can Make a Small Business Look BIG

Entrepreneurs these days are scratching their heads trying to decide if all the “buzz” about Facebook, Twitter, LinkedIn, and the rest of the social channels are worth the effort.  Applied properly social media can level the playing field for a small business. In a recent presentation to the Small Business Resource Network in Tampa Bay, ... Read More
 
6 Reasons Why a Blog Should be Your Online Hub

6 Reasons Why a Blog Should be Your Online Hub

Recently, I met with a prospective client who reached out to me because she knew she “had to do something different” but wasn’t sure if he needed a new website, a Facebook Fan page or “that Twitter thing.” She’s a thought leader in her industry, has writing experience, but was unsure about where or how ... Read More
 
Website or Blog?  That is the Questions…

Website or Blog? That is the Questions…

Website or Blog? We are often asked this question. Right behind it is frequently, “What about Facebook for business?” “How can I use Twitter to help my business?” or “Is online video right for my business?” These are important questions for today’s increasingly socialized business climate. The answers to these questions lie in an integrated ... Read More
 
3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. The first is lack of focus. Too often small businesses want to be all things to all people, or in this ... Read More
 
Marketing on a Shoestring

Marketing on a Shoestring

When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring.  I had no marketing experience having just got out of the Air Force.  I was lucky enough to stumble upon a seminar on the same ... Read More
 
Sales Slump? Do You Have the Right Resources Assigned?

Sales Slump? Do You Have the Right Resources Assigned?

Too frequently companies get in a sales slump because they set sales goals without proper marketing support.  Then they wonder why their sales goals aren’t achieved. One reason small businesses get into a sales slump is business owners don’t realize the significant difference between sales and marketing.  Sales’ purpose is matching a need for your product ... Read More