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Answering 4 Questions Makes Your Revenue Goal More Achievable

What would it be worth to know exactly what every person in your business needs to do to achieve your revenue goal for next year?  Imagine if every person’s objectives were set specifically to support the revenue goal!  It’s actually simpler than you might think. It’s all about tuning your revenue engine!  Our business management ... Read More
 
3 Steps to Consistent Profitability in the Self-Sustainability Stage

3 Steps to Consistent Profitability in the Self-Sustainability Stage

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the self-sustainability stage of the growth cycle. Marketing’s primary objective here will be to generate leads.  Often this is a struggle ... Read More
 
3 Steps to Get Your Business Growing Again

3 Steps to Get Your Business Growing Again

All the small business economic trends according to the National Federation of Independent Businesses (NFIB) seem to be pointing to the fact that the economy is picking up.  And, businesses are beginning to focus on growing again. Have you built your growth plan?  Or, have you begun to work through the mechanics to put that ... Read More
 
Maximize Revenue by Selling Your Excess Capacity

Maximize Revenue by Selling Your Excess Capacity

A few posts back you learned a quick and easy way to calculate maximum capacity.  You saw how knowing your maximum capacity was important to sales as it told you how much you had available to sell.  Here we want talk about how you should go about selling excess capacity.  Remember, only do what I present ... Read More
 
Knowing Your Operational Capacity:

Knowing Your Operational Capacity:

Avoid Blowing Your Revenue Engine Do you know exactly how much money your current operation can produce?  Over a 90 day period in 2009  I presented our “Tuning Your Revenue Engine” seminar to more than 100 business owners and professionals.  Less than a handful actual knew the maximum capacity of their business.  That is, exactly ... Read More
 

Understanding Cause and Effect: What Do You Measure?

When you need to make changes in your business to improve performance where should you start?  That is a great question.  The problem is often business owners and managers don’t have the right information to make changes.  So, they arbitarily change things without understanding the cause and effect of their changes on the revenue engine. ... Read More