Accountability was 1 of the 10 items mentioned in the previous post titled Business Execution – 10 Things Make You More Effective.  But why is accountability important to business execution?

According to Webster’s Dictionary, accountability is defined as “an obligation or willingness to accept responsibility or to account for one’s actions.”

In the post, accountability was introduced as hold yourself accountable first and then others.  Notice it says hold yourself accountable first!  Why do you think it was presented this way?

As a business owner you are the leader of your company.  That means you make the decisions and live by the results.  Leadership 101 tells you that  you have to walk the walk not just talk the talk.  So, you need to show your employees that you’re willing to do the same things that you are asking of them and rewarding them as you reward yourself.

But, how does this relate to accountability?Accountability Looking in the Mirror

Easy.  Are you doing everything that you are asking your team to do?  Or, are you holding yourself to another standard?  This will show through and your employees will not respect you as a result.  Thus, just like a kid rebels against his/her parents, your employees will resist against you.

Next, I see business owners using employees actions as an excuse as to why their business isn’t moving forward.  Bad excuse!  I usually ask them, “You’re in charge right, so why haven’t you let them go or taken the necessary action to put them on the right path.  If you are the leader then you need to LEAD!

Now, this isn’t always the problem.  Often is the case that the owner doesn’t know how to create accountability in the various aspects of their business.

This is a simple fix. However, it may not be an easy one.

Creating accountability is a topic that has shown up in many different places in past posts.  It was introduced nicely in the post 4 Characteristics of High Performance Organizations.  If you follow the process outlined there you will create accountability and your team will begin operating at a much higher level as well.

The idea is similar to what was outlined in the Business Execution – 10 Things Make You More Effective.

  1. Communicate the direction which the organization is heading.
  2. Provide clear parameters within which they are authorized to operate.
  3. Delegate their objectives and assignments with quality expectations.
  4. Evaluate objectives and assignments against the quality standards.
  5. Provide feedback on the assignment with positive or constructive input.

Is this currently happening in your organization?  If not, why not?

The why might be that you’ve not embraced the first part of accountability – hold yourself accountable first.

If you don’t know how, it’s understandable.  Most people don’t know how to create accountability.  You just need to learn and apply the necessary skills.  DE, Inc. can help you here with business coaching.

The more serious problem may be if you DO know how to create accountability but you haven’t held yourself accountable.  A different problem all together, however DE, Inc can help here too.  Just contact us and we can get you on the right path.

So, where is your organization with regard to accountability?  Does it exist?  If it does not, how are you currently moving toward creating it? Without solid methods for accountability you will continue to struggle with business execution within your company.