Sales & Marketing

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Increasing Revenue – Are You Applying the RIGHT Strategy for Your Situation?

2020-03-29T15:50:54-07:00Recent, Sales & Marketing, Strategy|

Is your business goal or one of the objectives this year increasing revenue? Notice I said “revenue” not “sales.”  Small business owners often use these terms interchangeably. They are not the same! Increasing sales is [...]

Use Business Metrics to Become Proactive with Your Revenue!

2020-03-28T16:51:46-07:00Featured, Management, Sales & Marketing|

Are You Watching the Wrong Business Metrics? When you come to the end of the quarter are you watching the right business metrics? Smart businesses begin by looking at their revenue to see if [...]

3 Things You Must Know Before Engaging in Content Marketing

2019-08-24T17:12:05-07:00Featured, need keyword, Sales & Marketing|

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and [...]

Building Your Sales Plan Doesn’t Have to be Rocket Science

2019-12-14T09:09:40-07:00Featured, need keyword, Sales & Marketing|

4 Questions for Building a Powerful Sales Plan Ok, so last week I looked at 2 Things That Keep You Out of a Sales Crisis.  This week let’s look at what you need to keep [...]

2 Marketing Objectives Speed You Thru the Self-Sustainability Stage

2019-12-14T09:16:15-07:00Featured, need keyword, Sales & Marketing, Self-Sustainability|

Before you can successfully marketing in the success growth stage, you must decide what you are trying to accomplish next with your business.  Read my previous post titled Is Indecision Keeping You and Your Business [...]

3 Steps to Consistent Profitability in the Self-Sustainability Stage

2019-12-14T09:17:13-07:00need keyword, Sales & Marketing, Survival|

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the [...]

Listening – The Best Marketing for Startups

2015-12-04T19:33:01-07:00Featured, Foundation, Sales & Marketing|

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is [...]

Sales Management – A Key Factor in Achieving Business Self-Sustainability

2019-12-14T09:18:13-07:00Featured, Sales & Marketing, Self-Sustainability|

The past few weeks I have been sharing the how the sales function evolves as your business matures through the growth cycle.  First we looked at sales in the foundation stage and then sales in [...]

5 Critical Sales Actions in the Survival Stage

2019-12-14T09:19:26-07:00Featured, need keyword, Sales & Marketing, Survival|

If you’ve been following along on our blog then you are already familiar with the small business growth cycle.  You also understand that each phase has a specific goal on which you must focus. This [...]

Selling for Startups – 3 Critical Questions Every Business Must Answer

2019-12-14T09:20:46-07:00Featured, Foundation, Sales & Marketing|

If you’ve been following along on our blog then you are already familiar with the business growth cycle.  This week we want to begin looking functionally at what you should be doing within each phase [...]

3 Business Questions You Must Answer Before You Can Successfully Use Social Media to Grow Your Business

2019-08-24T17:26:34-07:00Featured, need keyword, Planning, Sales & Marketing|

Social media is all the rage these days.  Millions use it daily as their way of communicating with the world, making it ripe for the picking as a business tool.  But, too frequently I see [...]