pricing

Home/Tag: pricing

Increasing Revenue – Are You Applying the RIGHT Strategy for Your Situation?

2019-09-02T18:59:12-07:00By |Recent, Sales & Marketing, Strategy|

Is your business goal or one of the objectives this year increasing revenue? Notice I said “revenue” not “sales.”  Small business owners often use these terms interchangeably. They are not the same! Increasing sales is one strategy you can use to increase revenue. You might say, “in order to [...]

Poor Cash Flow – 5 Things Cause It!

2019-12-14T09:29:56-07:00By |Accounting & Finance, Business Growth, Featured, Home Page|

Poor cash flow is a critical concept that many entrepreneurs don’t fully understand.  I believe this is because they usually hear about it from accountants that try to explain it in accounting terms.  Poor cash flow is an operational issue.  And, you fix it by tuning your revenue engine. [...]

2 Things Can Kill Your Profitability

2019-12-14T09:30:57-07:00By |Featured, Management, Strategy|

If your profitability is not where you want it, then only 2 things can be causing it – either you don’t have enough revenue and/or your expenses are too high!  Sorry to make it so simple, but it is that simple!  Too frequently entrepreneurs overcomplicate the situation and avoid [...]

Avoiding Price Problems That Can Kill Your Business

2019-12-14T09:40:28-07:00By |Accounting & Finance, Featured, Planning, Sales & Marketing|

In a previous post, Avoid Blowing Your Revenue Engine, I described how important calculating your maximum capacity is and how it can help you make better operational decisions.  Now I want to show you how to use your price to fix a capacity issue. First let's review your maximum capacity [...]