marketing

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3 Things You Must Know Before Engaging in Content Marketing

2019-08-24T17:12:05-07:00Featured, need keyword, Sales & Marketing|

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and [...]

How to Make Your Marketing 10 Times More Effective!

2019-08-24T17:12:21-07:00Featured, need keyword, Sales & Marketing|

OK, it’s been a while since I hit the topic of marketing, so I figured it was time again.  Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific [...]

3 Steps to Consistent Profitability in the Self-Sustainability Stage

2019-12-14T09:17:13-07:00need keyword, Sales & Marketing, Survival|

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to focus on profitability which is the goal of the [...]

Listening – The Best Marketing for Startups

2015-12-04T19:33:01-07:00Featured, Foundation, Sales & Marketing|

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is [...]

3 Business Questions You Must Answer Before You Can Successfully Use Social Media to Grow Your Business

2019-08-24T17:26:34-07:00Featured, need keyword, Planning, Sales & Marketing|

Social media is all the rage these days.  Millions use it daily as their way of communicating with the world, making it ripe for the picking as a business tool.  But, too frequently I see [...]

5 Ways Social Media Can Make a Small Business Look BIG

2019-08-24T17:28:41-07:00Featured, need keyword, Sales & Marketing|

Entrepreneurs these days are scratching their heads trying to decide if all the “buzz” about Facebook, Twitter, LinkedIn, and the rest of the social channels are worth the effort.  Applied properly social media can level [...]

3 Problems When “Shoestring Marketing”

2019-08-24T17:28:44-07:00Featured, need keyword, Planning, Sales & Marketing|

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. [...]