3 Things You Must Know Before Engaging in Content Marketing

2019-08-24T17:12:05-07:00Featured, need keyword, Sales & Marketing|

Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them.  Once you know who you’re talking to and [...]

3 Steps to Become More Profitable in the Self-Sustainability Stage

2022-01-15T19:40:15-07:00need keyword, Sales & Marketing, Survival|

A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on.  With breakeven systematically achieved, it’s time to become more  profitable which is the goal of the [...]

Listening – The Best Marketing for Startups

2021-02-26T14:36:10-07:00Featured, Foundation, Sales & Marketing|

Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?).  Marketing for startups is [...]

3 Problems When “Shoestring Marketing”

2019-08-24T17:28:44-07:00Featured, need keyword, Planning, Sales & Marketing|

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. [...]