When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience having just got out of the Air Force. I was lucky enough to stumble upon a seminar on the same topic where I met my first business mentor, Richard Gerson. Richard promoted a seminar call Maverick Marketing. I attended and was hooked.
Since then, I have used shoestring techniques myself and with clients hundreds of times with great success. Why would any small business use traditional methods when these low cost methods get great result and cost a fraction of traditional marketing methods?
While preparing, I realized what a great topic this would make, so tune in over the weeks to come join the discussion with regard to shoestring marketing tactics. I begin with the discussion here with I believe is the most important first step in ANY marketing you do for your business.
Before You Begin Low Cost Marketing
- What is you vision 3 – 5 years into the future?
- How do you plan to exit your business? (Just close it down, sell it to a buyer or employee, leave it to your children, etc.)
- What do you want to accomplish this year to begin the journey? (This is an annual goal with a revenue target)
- What key factors must you accomplish to meet that goal?
Copyright ©2011, 2010 Dino Eliadis