Sales & Marketing

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5 Ways Social Media Can Make a Small Business Look BIG

2019-08-24T17:28:41-07:00Featured, need keyword, Sales & Marketing|

Entrepreneurs these days are scratching their heads trying to decide if all the “buzz” about Facebook, Twitter, LinkedIn, and the rest of the social channels are worth the effort.  Applied properly social media can level [...]

3 Problems When “Shoestring Marketing”

2019-08-24T17:28:44-07:00Featured, need keyword, Planning, Sales & Marketing|

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. [...]

Avoiding Price Problems That Can Kill Your Business

2019-12-14T09:40:28-07:00Accounting & Finance, Featured, Planning, Sales & Marketing|

In a previous post, Avoid Blowing Your Revenue Engine, I described how important calculating your maximum capacity is and how it can help you make better operational decisions.  Now I want to show you how to [...]

Have You Created An Impending Storm for Your Early Stage Business?

2019-08-24T17:30:20-07:00Featured, need keyword, Planning, Sales & Marketing|

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup [...]

Are Your Sales Down Because of Poor Decisions Made Months Ago?

2020-03-18T13:01:16-07:00need keyword, Sales & Marketing, Strategy|

When revenue begins to head south what is usually the first response?  Cut expenses! Why, will this fix the problem?  No, falling revenue is a result of fewer sales or reduced revenue collected per sale. [...]