Entrepreneurs these days are scratching their heads trying to decide if all the “buzz” about Facebook, Twitter, LinkedIn, and the rest of the social channels are worth the effort. Applied properly social media can level [...]
Recently, I met with a prospective client who reached out to me because she knew she “had to do something different” but wasn’t sure if he needed a new website, a Facebook Fan page or [...]
Website or Blog? We are often asked this question. Right behind it is frequently, “What about Facebook for business?” “How can I use Twitter to help my business?” or “Is online video right for my [...]
There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing. These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. [...]
In a previous post, Avoid Blowing Your Revenue Engine, I described how important calculating your maximum capacity is and how it can help you make better operational decisions. Now I want to show you how to [...]
When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience [...]
A few posts back you learned a quick and easy way to calculate maximum capacity. You saw how maximum capacity is critical to planning your sales as it tells you how much is available to sell. [...]
Financing in the startup stage is always a challenge. In this posting entitled Chinese Math, yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup [...]
Too frequently companies get in a sales slump because they set sales goals without proper marketing support. Then they wonder why their sales goals aren't achieved. One reason small businesses get into a sales slump is [...]
When revenue begins to head south what is usually the first response? Cut expenses! Why, will this fix the problem? No, falling revenue is a result of fewer sales or reduced revenue collected per sale. [...]
Growth requires specific things occur at specific time within the company. There is a cause and effect in everything you do with your business, but how do you know what to do and when to [...]
