photo by Rachel Gardner

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math, regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they are forecasting.  To reach their objectives it may take a sales force of 100 people which would tremndously impact their direct costs.  But because they don’t know what they don’t know, they blindly head down a road toward an impending storm.  Have you created an impending storm for your startup or early stage business?

Read Franks post and tell us if you have experienced similar situations yourself?  How did you overcome you situations?