For nearly a decade DE, Inc. has focused on the entrepreneur community by helping small business owners prepare their businesses to operate without their direct day-to-day involvement.  We created an entire line of small business tools and small business training to assist with the process.  National, regional, and local organizations catering to small businesses have partnered with us to offer these tools.

I will admit, over the years I’ve struggled to communicate what we do.  Then at the end of 2010 I had my first “aha moment.”  It hit me that how you applied our tools and training was dependent on where you and/or your business were in the small business growth cycle.  The result of researching my hunch was our The Small Business Growth Matrix.

The light bulb went off again while finalizing our strategy for an upcoming marketing campaign.  As I began trying to simplify the way we communicate how all the pieces we offer fit together the definition of entrepreneurship became crystal clear!

The Entrepreneur Defined

Think of the small business growth model as a map.  It is a map you follow to successfully grow a small business.  And the way that we’ve laid it out for you, step-by-steps in order right there for you to follow. This is our SPARC Business Growth Framework.

While SPARC provides the steps, you must possess the skills to accomplish the steps along the way.  In the model there are two sets of factors that directly impact business growth – leadership and management factors.

The leadership factors relate to skills necessary to lead your team in achieving the objectives for each stage of the growth cycle.  This is the “personal change.” This is the “personal growth” we speak to within the DE,Inc. tagline.  As an owner, if you are not ready to tackle the things necessary at your stage of growth, then your business will suffer as a result.  So, personal growth is key to becoming an entrepreneur.  This is why leadership topic is a major part of this blog!

To address the management factors you need to ask the questions, does my company have the systems, personnel, and financial wherewithal to accomplish the goal required at their stage of growth?  Again, if you don’t understand these aspects of management your company will stagnate.  These are the management topics which we discuss within this blog.

We’ve given you the map.  We provide you with the knowledge, tools, and assistance to master the personal and business challenges you might face along the way.

How Do You Become an Entrepreneur?

Master the personal and business skills needed to navigate the map!!!  If you successfully accomplish this you can call yourself an entrepreneur.  Our free eBook – The Missing Component to Successful Entrepreneurship will give you the insights you need to get focused and achieve real entrepreneurship. You can download a FREE copy by completing the form below.

What do you think?  Is it really that simple?  Notice I said simple.  That doesn’t mean it will be easy to get there.  In fact, I can tell you it’s very hard becoming an entrepreneur.  But if you want it bad enough it’s all right there for you in black and white.

entrepreneur DIY business growth membership If you’d like to begin to applying our systematic SPARC process to your business check out our DIY Memberships. They will allow you to follow along no matter your stage of the growth model.  Additionally, all of our e-books, videos and tools are all part of your membership.  We look forward to serving you on your journey toward becoming an entrepreneur.

Download The Missing Component to Successful Entrepreneurship

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  1. Avatar
    Mikki Pulido
    February 23, 2012

    Great link Dino. I used to think that an Entrepreneur was anyone who owned a business but it’s much more than that. It’s about doing more for yourself than opening your doors and hoping you get enough sales to break even. Being an Entrepreneur is about connection, about seeing opportunities for growth and capitalizing on them.
    I don’t own a business but this article will help me think like a businessowner in my day to day duties.

  2. Avatar
    David Brown
    February 24, 2012


    I do very much agree that the leadership is required to operate a business. What I have found is that many people may have the necessary skills to lead when it comes to operating their own business they are lacking on the small business skill set. ALot of leaders have been misplaced from the corporate umbrella. Most are in the baby boomer generation and find it difficult to find a new corporate position so they embark on a entrepreneurial enterprise into starting and running a business.

    Small business is most definetly not for the weak at heart. However the leadership skills can be learned. This is based on the research for my book into this subject.

    Thank you for sharing this article.


  3. Avatar
    Julia Fishel
    March 6, 2012

    There are plenty of failed entrepreneurs – it’s those that take the time to create a long term vision and create and follow systems (the boring part for most) that truly succeed.

    If I had figured that out a long time ago I’d be on a beach somewhere exotic and not reading LinkedIn updates where I found your post!

  4. Avatar
    Panteli Tritchew
    July 31, 2013

    Great post!
    One sentence in particular really resonated for me : “Personal growth is key to business growth.”
    At some level, our contributions and our work are extensions of who we are. The more we grow as individuals and as leaders, the more we extend our reach, our influence and our contribuition. It only makes sense that this outreach helps our business grow as well! 🙂 Panteli

  5. Avatar
    Mark Sokol
    November 18, 2013

    I think the interesting idea for wanna be entrepreneurs is that given the right environment many people are becoming intra-preneurs. Which is making/building/creating new products within an existing organization. Same start-up challenges, and the same feelings – just slightly less risk on the individual. A great recent book on this subject “Escape Velocity” by Geoffrey Moore talks about how to drive change within the ‘mature’ organization.

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