The COO or chief operating officer is usually the second in command in a company, and according to HBR have a deep knowledge of marketing, sales, and operations. A fractional COO provides part time support [...]
Last week I discussed the process of developing personas so you understand who you’re talking to and what message that you need to be delivering to them. Once you know who you’re talking to and [...]
Last week we talked about how to make your marketing 10 times more effective. My point then was by refining your message to the personas that are your prospects improves your communication. Thus, you have [...]
OK, it’s been a while since I hit the topic of marketing, so I figured it was time again. Plus, I read a pretty good article titled Small businesses use targeted marketing to contact specific [...]
A previous post I shared was on what your marketing in the foundation stage needs to strategically focus on. With breakeven systematically achieved, let's look at how to become more profitable which is the goal [...]
Marketing for startups is often difficult because small business owners don’t understand the difference between sales and marketing. (see my previous post Sales Slump? Do You Have the Right Resource Assigned?). Marketing for startups is [...]
There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing. These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. [...]
When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience [...]
Too frequently companies get in a sales slump because they set sales goals without proper marketing support. Then they wonder why their sales goals aren't achieved. One reason small businesses get into a sales slump is [...]
