Archive For: Administration

3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics.

The first is lack of focus. …

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Business Planning Simplified

Business Planning Simplified

Have you ever heard the quote, “If you don’t know where you’re going any road will get you there..?” If business planning is not part of routine you’re living this quote every day.

That being said, it amazes me how many business owners don’t do any business planning.…

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Avoiding Price Problems That Can Kill Your Business

Avoiding Price Problems That Can Kill Your Business

In a previous post entitled Avoid Blowing Your Revenue Engine I showed you the importance of calculating your maximum capacity and how it can help you make better operational decisions.  Maximum Capacity is important to understanding where the sales function should be focused and if your pricing is set properly too.…

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First Step to Success – Creating Goals That Motivate

First Step to Success – Creating Goals That Motivate

In my last post, Nowhere Land – Stuck Between Small Business Survival and Success, I shared the fact that while many small business owners have personal success they do not have business success.  This is because their small business relies on their efforts to create a profit rather than repeatable business systems creating the profit. …

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Knowing Your Operational Capacity:

Knowing Your Operational Capacity:

Avoid Blowing Your Revenue Engine

Do you know exactly how much money your current operation can produce?  Over a 90 day period in 2009  I presented our “Tuning Your Revenue Engine” seminar to more than 100 business owners and professionals.  Less than a handful actual knew the maximum capacity of their business. …

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Have You Created An Impending Storm for Your Early Stage Business?

Have You Created An Impending Storm for Your Early Stage Business?

photo by Rachel Gardner

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they are forecasting. …

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What is Your Small Business Growth Stage?

What is Your Small Business Growth Stage?


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Where Is Your Business?


Kindle Edition: Check Amazon for Pricing Digital Only

As introduced in my previous posting, The Search for Growth Continues, I concluded that a 5 business growth stage model was best.  It seems to be the most common approach and statistical research supported it too.  …

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Understanding Cause and Effect: What Do You Measure?

When you need to make changes in your business to improve performance where should you start?  That is a great question.  The problem is often business owners and managers don’t have the right information to make changes.  So, they arbitarily change things without understanding the cause and effect of their changes on the revenue engine.…

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