Archive For: Administration

3 Problems When “Shoestring Marketing”

3 Problems When “Shoestring Marketing”

There are 3 mistakes I consistently see small businesses make that cause them problems with their marketing.  These are not “shoestring marketing” specific, but their impact to performance is magnified when using “shoestring marketing” tactics. The first is lack of focus. Too often small businesses want to be all things to all people, or in this ... Read More
 
Business Planning Simplified

Business Planning Simplified

Have you ever heard the quote, “If you don’t know where you’re going any road will get you there..?” If business planning is not part of routine you’re living this quote every day. That being said, it amazes me how many business owners don’t do any business planning. For many that have a business plan it is because they ... Read More
 
Avoiding Price Problems That Can Kill Your Business

Avoiding Price Problems That Can Kill Your Business

In a previous post entitled Avoid Blowing Your Revenue Engine I showed you the importance of calculating your maximum capacity and how it can help you make better operational decisions.  Maximum Capacity is important to understanding where the sales function should be focused and if your pricing is set properly too. The first step is to ... Read More
 
First Step to Success – Creating Goals That Motivate

First Step to Success – Creating Goals That Motivate

In my last post, Nowhere Land – Stuck Between Small Business Survival and Success, I shared the fact that while many small business owners have personal success they do not have business success.  This is because their small business relies on their efforts to create a profit rather than repeatable business systems creating the profit.  ... Read More
 
Maximize Revenue by Selling Your Excess Capacity

Maximize Revenue by Selling Your Excess Capacity

A few posts back you learned a quick and easy way to calculate maximum capacity.  You saw how knowing your maximum capacity was important to sales as it told you how much you had available to sell.  Here we want talk about how you should go about selling excess capacity.  Remember, only do what I present ... Read More
 
Knowing Your Operational Capacity

Knowing Your Operational Capacity

Avoid Blowing Your Revenue Engine – Visiting Your Operational Capacity Many small to medium sized businesses struggle increasing sales because they don’t know their operational capacity. When I ask “how many more sales do you want?” More often than I care to admit the answer is, “as much as you can get.”  Wrong answer!  This answer ... Read More
 
Have You Created An Impending Storm for Your Early Stage Business?

Have You Created An Impending Storm for Your Early Stage Business?

Financing in the startup stage is always a challenge.  In this posting entitled Chinese Math,  yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies created in many startup business plans.  Too frequently small business owners don’t realize the time and resources required to meet the number of customers that they ... Read More
 
What is Your Business Growth Stage?

What is Your Business Growth Stage?

Knowing your business growth stage is critical if you want to speed your business growth. A previous posting, The Search for Growth Continues, concluded a 5 business growth stage model made the most sense. It’s most common and statistical research supports it . Here are the five business growth stages used in the BGS business growth model: ... Read More
 
Understanding Cause and Effect: What Do You Measure?

Understanding Cause and Effect: What Do You Measure?

When you need to make changes in your business to improve performance where should you start?  That is a great question.  The problem is often business owners and managers don’t have the right information to make changes.  So, they arbitarily change things without understanding the cause and effect of their changes on the revenue engine. ... Read More