Marketing on a Shoestring
When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience [...]
When I was first asked to participate on this panel, I thought, “WOW things really have come full circle!” You see, I started my business back in 1991 on a shoestring. I had no marketing experience [...]
A few posts back you learned a quick and easy way to calculate maximum capacity. You saw how maximum capacity is critical to planning your sales as it tells you how much is [...]
A great family and friends, beautiful home, nice cars, regular vacations, all the material things you could ever want. Your life is a dream. Sound familiar or like what you want for your life? I [...]
Avoid Blowing Your Revenue Engine - Visiting Your Operational Capacity Many small to medium sized businesses struggle increasing sales because they don't know their operational capacity. When I ask "how many more sales do [...]
photo by Rachel Gardner Financing in the startup stage is always a challenge. In this posting entitled Chinese Math, yoursmallbusinessgrowth.com regular contributing writers, Frank Gnisci, gives a great account of market forecast fallacies [...]
At the end of January 2010 I switched to a “smart phone” as my PDA began acting up and the cellular carrier price wars rage on. As I look to see how some of the time management [...]
Knowing your business growth stage is critical if you want to speed your business growth. A previous posting, The Search for Growth Continues, concluded a 5 business growth stage model made the most sense. It's [...]
Making changes in your business to improve performance is a great idea, but where should you start? That is a great question, however the problem is business owners and managers don't have the right information [...]
Too frequently companies get in a sales slump because they set sales goals without proper marketing support. Then they wonder why their sales goals aren't achieved. One reason small businesses get into a sales slump is [...]
In a previous post, So You Want to Grow Your Business?, I shared some of my general findings in recent research I have conducted in small business growth models. While many of the models and [...]
A familiar annoyance in me was recently sparked by several small business owners I met. As I searched for a reason for their common behavior the conclusion was quite startling. It was startling because their behavior stemmed [...]
I hadn't planned on posting today. But, as I posted the link below on my social network, I began to really think of how much my friend’s daily thought really impacts our ability to be [...]
When revenue begins to head south what is usually the first response? Cut expenses! Why, will this fix the problem? No, falling revenue is a result of fewer sales or reduced revenue collected per sale. [...]
Growth requires specific things occur at specific time within the company both scaling back and up. There is a cause and effect in everything you do with your business, but how do you know what [...]
In my post “Are You Holding Your Business Back” I wrote how personal change is needed before you can achieve success. If that’s all it takes then why don’t we just change? Fear is at [...]
Some of the most difficult work I do with small businesses is getting owners to embrace personal change. We ALL have strengths and weaknesses. It is usually the weaknesses that keep us from performing at our peak [...]
How To Grow Your Business Faster With Less Pain!Small business owners tell me all the time, “I want to grow my business.” So, I ask them some simple questions, top line growth, bottom-line growth, market share, [...]
After 2 years of "wait and see what happens," I believe most small business owners realize they must take responsibility themselves for the growth of their small business. That doesn't mean they must do it [...]